QWC asks: How do you publicise a new book?
We all know that publicising a book is hard work and that what works for one book might not work for someone else’s. To get to the heart of the matter, QWC and if:book Australia thought it would be best to go directly to the source: you, our fellow Queensland writers, and find out what you think works (as both readers and writers) and doesn't work in the multifaceted world of book promotion.
Over the next few days, we'll be asking the hard questions on Facebook and twitter to find out the truth about book promotion. We want to know your thoughts, your successes and your failures in the book promotion arena.
How do you publicise a new book?
- When should you start publicising your book?
- What are the most important aspects of marketing (eg. Book-cover design, promoting the author)?
- It is important to use a number of medias (eg. Social networking sites) as there are so many out there. But how do I know which one to use to target my audience?
- How much of the book promotion is the author’s responsibility and how much is the publisher’s?
- Are there any definite places an author should promote (eg. Facebook, Amazon ect)?
- How important is social networking for book promotion?
- Are there any marketing techniques or avenues authors should avoid/ anything that is a waste of time (eg. Book signings)?
- Do you have any general tips?
- How much marketing is necessary (is there ever too much)?