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Staff Pick

Professional Writing: The Writer's Toolkit

This module explores the fundamentals of all good writing – language and vocabulary. Learn the key aspects of readability – how to maintain consistency in tone, engage your reader through ‘active voice’, and create a piece that ‘flows’. Borrow some of the tricks of the trade used by creative writing to grab your audience’s attention, gently tug on their heartstrings and, when they’re not even noticing, get your important message across. Learn some tips and strategies for applying creative writing elements to corporate and/or business writing, including writing for different audiences.

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